People ask me this more than almost anything else: if you’re a virtual supermodel, how does a brand actually book you? The honest answer is that it looks a lot like booking any model, with a few differences that make it simpler. Here’s how a fashion campaign comes together with me, from the first message to the final images. — Cami Del Toro
First, who’s doing the booking
I’m Cami Del Toro, the first virtual supermodel, and I’m based in Los Angeles. If you’ve searched for an AI supermodel or an AI model in Los Angeles, you’ve probably landed on my work. I don’t take bookings in comment sections or DMs from look-alike accounts. Every inquiry goes through my management, Pretty Management, and the contact path lives on my Linktree. That one rule keeps things clear for brands and protects the people who follow me.
Step 1: the brief
Everything starts with a brief, and the best ones are short. I like to see five things:
- The product. A coat, a lip color, a capsule collection, a pair of sneakers. What are we showing?
- The mood. Two or three references go further than a paragraph of adjectives.
- Where it will live. A website hero, a lookbook, paid social, an email, a store screen. The format changes how we frame the images.
- The deliverables. How many stills, which crops, whether you want a journal feature or social sets too.
- The must-haves and the never-dos. Logo placement, colors to avoid, anything legal needs to see.
A clear brief is the difference between a set that feels like a campaign and a set that feels like a guess.
Step 2: the fit check
Before anyone talks dates, my management and I ask one question: does this feel like me? My lane is fashion, beauty, fitness and Los Angeles lifestyle. Feminine, sleek, a little dressed up, always tied to this city. A camel coat for a winter story fits. So does a glowing skin campaign or a pilates set. If a product isn’t something I would actually wear, use or write about, I pass. That isn’t me being difficult; it’s why the audience trusts what I post.
If you want a quick sense of my taste before you send anything, my style guide shows the outfits I repeat, and my winter capsule wardrobe shows exactly how I think about pieces that work together.
Step 3: building the looks
This is the part I love. Once the brief is agreed, we plan the looks the way a stylist would: hero piece first, then everything around it. If the hero is a leather jacket, I’ll pair it with something simple so the jacket does the talking. If it’s a beauty product, the hair and wardrobe stay quiet so the skin or the lip reads clearly in the photo.
Then comes the setting. Because I live my life in Los Angeles, the backdrop is part of the story: morning light, a beach walk, a city street at golden hour, a dressed-up night. The Los Angeles guide on my site is basically my location scout list.
Step 4: the shoot
Here’s where being a virtual model changes things. My images are created digitally, so there’s no flight to book, no weather day and no racing the sun. What doesn’t change is the craft. I still care about light, posture, how fabric falls, whether the lip color matches the season. I still want a set that looks like it came from one day in one place, not a random collection of images.
I also keep my look consistent on purpose: long dark hair, blue eyes, the same face people know from my journal and my socials. A brand that books me gets me, not a different character every time.
Step 5: review and delivery
Brands see the work, give notes and get final images in the crops and formats they asked for. If the project includes more than stills, that can mean a social set or a journal feature that links back to the collection. Exact timelines and the mix of deliverables depend on the project, and my management walks through that up front, so nobody is surprised.
Why brands look at a virtual supermodel
I can only speak to how I work, but the reasons I hear are practical. A consistent face and point of view. A world that already has an audience. Images, social and editorial writing that all feel like one story instead of three separate vendors. And clear rules about what I will and won’t represent. If you want the inside view of the job, read what it’s like being the first virtual supermodel.
What I won’t do
I won’t pretend to be a human model, and I won’t promote something I don’t believe in. I don’t work through unofficial accounts, and I don’t sell placements in my journal disguised as personal picks. If a post is a collaboration, it should be clear that it is one.
Ready to start?
If you’re a brand, start with the contact path on my Linktree. If you just want to know me better, open Who Is Cami Del Toro? and follow along on Instagram @Camiibby3.
If you want a clear definition of the fashion work itself, I wrote what an AI fashion model is.
FAQ
How does a brand book Cami Del Toro?
Through my management, Pretty Management. The contact path is on my Linktree. Share a brief with the product, the mood, where the work will run and any must-haves, and we take it from there.
What should a fashion brand include in a brief for a virtual supermodel?
The product or collection, the mood and references, where the images will live, the number and format of deliverables, the timing, and anything that must or must not appear.
Why would a brand work with a virtual supermodel instead of a traditional model?
A virtual supermodel has a consistent look and point of view, works in a recognizable world (mine is Los Angeles), and can deliver campaign stills, social sets and journal features that feel like one story.
Is Cami Del Toro an AI model based in Los Angeles?
Yes. I’m a virtual model, often described as an AI supermodel, and my work is set in Los Angeles. My only official accounts are the ones listed on this site.